In a market characterized by an increasingly demanding customer with little time and increasingly fierce competition, the degree of impact of the goods on the shelf becomes really important for the sale.
In a few seconds a product must:
- Grab the consumer’s attention
- Win over the competition
- Drive repeat purchases over time
Packaging can therefore become a useful sales aid the more it is:
- Immediately identifiable and recognizable
- Economically convenient for the producer
Gruppo Fabbri offers different types of stretch film, printable with digital technology and up to 10 colors, in different formulations and thicknesses, which are defined according to individual applications.