{"id":17017,"date":"2015-06-14T00:00:00","date_gmt":"2015-06-13T22:00:00","guid":{"rendered":"https:\/\/www.gruppofabbri.com\/map-ou-stretch-une-etude-revele-le-pourquoi-dun-choix\/"},"modified":"2023-03-29T16:11:09","modified_gmt":"2023-03-29T14:11:09","slug":"map-ou-stretch-une-etude-revele-le-pourquoi-dun-choix","status":"publish","type":"post","link":"https:\/\/www.gruppofabbri.com\/fr\/map-ou-stretch-une-etude-revele-le-pourquoi-dun-choix\/","title":{"rendered":"MAP OU STRETCH? UNE \u00c9TUDE R\u00c9V\u00c8LE LE POURQUOI D’UN CHOIX"},"content":{"rendered":"

Temps de lecture 2\u201915\u2019\u2019<\/p>\n

Quelles sont les raisons qui poussent le consommateur \u00e0 choisir un produit plut\u00f4t qu’un autre ? Quelle type de r\u00e9action a-t-il lorsqu’il se retrouve devant des produits du m\u00eame genre mais dont l’emballage est diff\u00e8rent ? Conna\u00eetre l’avis des consommateurs veut dire en comprendre les exigences et les motivations qui le poussent vers un choix plut\u00f4t que vers un autre. Ce sont pour ces raisons, que nous, du Gruppo Fabbri<\/strong>, avons demand\u00e9 \u00e0 ISPO Ricerche<\/strong> de mener une enqu\u00eate quantitative internationale sur un \u00e9chantillonnage important des responsables des achats dans les familles en Italie, France, Allemagne, Espagne, Royaume Uni. La recherche a \u00e9t\u00e9 effectu\u00e9e par le biais de questionnaires en ligne, sur un \u00e9chantillon de 500 personnes. Le but \u00e9tait de comprendre sp\u00e9cifiquement, si la personne qui ach\u00e8te la viande au rayon frigo d\u00e9j\u00e0 emball\u00e9e, per\u00e7oit la diff\u00e9rence entre l’emballage MAP ou Stretch<\/strong> et lequel elle pr\u00e9f\u00e8re entre les deux.<\/p>\n

Les donn\u00e9es qui \u00e9mergent sont que l’emballage de type stretch est pr\u00e9f\u00e9r\u00e9 par 44% des personnes interrog\u00e9es, alors que 33% choisissent le type MAP, 15% ne font pas de diff\u00e9rence et 8% d\u00e9cident selon le type de viande contenu dans l’emballage. En analysant les r\u00e9sultats entre les diff\u00e9rents pays, il semble que le stretch l’emporte partout sauf en Espagne. L’Allemagne arrive en premier dans la s\u00e9lection de l’emballage stretch.<\/p>\n

\"ddd\"<\/p>\n

Les consommateurs ont une perception diff\u00e9rente des deux types d’emballage par rapport aux caract\u00e9ristiques intrins\u00e8ques des emballages et non pas de la capacit\u00e9 de conservation de la viande, qui est donn\u00e9e identique pour les deux sortes de produits.
\nLa quantit\u00e9 de produit stretch utilis\u00e9e lors de l’emballage est inf\u00e9rieure \u00e0 celle du proc\u00e9d\u00e9 MAP, le conditionnement Stretch<\/strong> est consid\u00e9r\u00e9 comme plus \u00e9cologique. En outre, sous un emballage Stretch, le consommateur a une visibilit\u00e9 meilleure et imm\u00e9diate de la qualit\u00e9 de la viande.<\/p>\n

Le conditionnement en atmosph\u00e8re prot\u00e9g\u00e9e <\/strong> est consid\u00e9r\u00e9 plus solide et appropri\u00e9 au transport. Il offre donc \u00e0 la viande, une meilleure protection. Il est reconnu plus hygi\u00e9nique, \u00e9tant donn\u00e9 que le film de l’emballage n’est pas en contact avec la viande.<\/p>\n

\"ddd1\"<\/a><\/p>\n

De cette recherche, il ressort que les opinions sont homog\u00e8nes dans tous les pays analys\u00e9s, avec une l\u00e9g\u00e8re pr\u00e9f\u00e9rence pour le stretch en Allemagne et pour le MAP en Espagne. L’\u00e9tude faite entre le stretch et la MAP, d\u00e9montre que le consommateur r\u00e9agit de la m\u00eame mani\u00e8re de l’Italie au Royaume Uni devant le choix propos\u00e9. Il est \u00e9vident qu’un consommateur attentif et exigeant, avec des avis coh\u00e9rents et qui est convaincu de ses r\u00e9flexions, permettra \u00e0 une entreprise de lui offrir des produits toujours plus appropri\u00e9s \u00e0 ses besoins et ses exigences. Notre objectif est justement d’aller chaque jour, toujours plus loin, dans cette direction.<\/p>\n","protected":false},"excerpt":{"rendered":"

Conna\u00eetre l’opinion du consommateur pour en satisfaire au mieux ses besoins : ce sont ces raisons qui ont pouss\u00e9 le Gruppo Fabbri \u00e0 commissionner une recherche au niveau europ\u00e9en quant aux pr\u00e9f\u00e9rences d’achat entre des produits alimentaires semblables mais emball\u00e9s de fa\u00e7on diff\u00e9rente<\/p>\n","protected":false},"author":1,"featured_media":17028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":{"0":"post-17017","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fabbri-blog-fr"},"yoast_head":"\nMAP OU STRETCH? 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